4 Mistakes To Avoid When Marketing Your Own Music Event

The British festival season has started! With a few months of fair weather ahead events large and small will be taking place all over the country. If you are planning your own music event, make it a success by avoiding these common mistakes.

Mistake 1: Not promoting “early bird” tickets via a mailing list.

Releasing Early Bird tickets is an excellent marketing strategy – it gets the details of your event out there early, and makes clients, customers or members of the general public who have signed up to your mailing list feel loved, which in turn will encourage them to be loyal.

Mistake 2: Not creating an online community for the event.

Use hashtags, set up an events page on facebook, follow, friend and like everyone who is going to be part of the event and start sharing content, such as videos. Creating an online community in this way will create expectation and give the event momentum in the run up to the big day.

Mistake 3: Ignoring offline marketing.

Social media and official websites are certainly important in today’s day and age, but traditional listings magazines, local press and radio advertising should not be ignored. Don’t forget flyers and posters in strategic places, such as music venues, and pubs can have an impact too.

Mistake 4: Ignoring the power of sponsorship.

Getting sponsorship isn’t just about getting freebies for your event, it is a symbiotic promotional opportunity. Get some sponsors and make sure you show them some love. They will do the same back, giving your event an even bigger marketing footprint – extra important for a local event.


Don’t forget your insurance! Insurance Experts through its trading arm Beechtree Entertainment specialise in Event Insurance, perfect for a wide range of events including fetes and music festivals. For more information or guidance call our event specialist, Gary Alexander on 01273 475276 or 07879 657243.